Record the special conditions

A Tap Tap Go-related promotion may involve sponsor support, unusual discounts or a concentrated audience. These factors can influence participation. Keep them visible when evaluating the result so a successful campaign is not automatically treated as a sustainable year-round model.

Test the ordinary arrangement

Ask what changes when temporary support ends and customers encounter the normal offer. Compare the same meaningful outcomes and include the actual operating costs. A programme should grow from repeatable usefulness, not from a headline result whose conditions no longer exist.

Imagine this

Hypothetical programme scene

Hypothetically, a launch event receives free venue support and a highly engaged audience. Its low apparent cost per participant does not establish the economics of monthly events elsewhere. The team needs to account for the ordinary delivery conditions before expanding.

Make it practical.

Use this checklist as you read. Checks are not stored.

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