Evaluate the work enabled

For Tap Tap Go, assess whether a plan helps the customer prepare better introductions, maintain useful content or organise a team. These benefits may matter, but they do not automatically translate into a fixed amount of revenue. Avoid using an assumed conversion rate to justify an upgrade as self-funding.

Keep the arithmetic honest

Compare the confirmed price with the customer’s actual alternatives and expected use. If modelling business outcomes, label assumptions and distinguish sales value from retained contribution. A discount changes the purchase economics; it does not guarantee that the customer will win enough business to recover the cost.

Imagine this

Hypothetical programme scene

Hypothetically, a professional receives a lower plan price and hopes to attract new clients through a stronger portfolio. The saving is measurable from the actual offer. Future client revenue remains uncertain and should not be presented as a guaranteed consequence of subscribing.

Make it practical.

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Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.