TAP TAP GO
Growth & partnershipsThe colleague referral that becomes a corporate enquiry
One person’s enthusiasm can introduce an entire organisation, but personal referral mechanics and corporate purchasing need their own clear paths.
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Growth & partnerships
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Growth & partnerships
Growth & partnershipsWho should support someone you referred?
A helpful introduction does not automatically make the referrer a support agent, programme operator or financial-service representative.
Growth & partnershipsThe referral message that someone can forward accurately
A short introduction travels further when it preserves the product’s actual value, current scope and the reason the recipient might care.
Growth & partnershipsMake sales handoffs measurable
Marketing, sales and onboarding should share enough context that customers do not have to restart their story at every stage.
Growth & partnershipsA referral window is a programme rule, not a personal deadline
Timing may affect attribution, but it should not become invented urgency that pressures a recipient into an unsuitable decision.
Growth & partnershipsWhen an existing customer receives a new referral invitation
Not every recipient is new to the product. Programme qualification should reflect the actual customer journey rather than encouraging artificial restarts.
Growth & partnershipsA group purchase is not automatically a chain of referrals
Several people buying together can create one commercial order, many individual relationships or something in between. Programme recognition needs an explicit definition.
Growth & partnershipsSet a follow-up cadence that respects customer intent
Follow-up works best when each message advances a decision and matches the prospect’s stated timing.
Growth & partnershipsReferrals after an event need a recognisable introduction
The best post-event referral reminds someone why the conversation mattered and gives them a relevant next step without turning the exchange into a reward chase.
Growth & partnershipsWhen someone asks you to transfer their referral credit
A request to move credit between participants can sound simple while raising questions about records, qualification and programme authority.
Growth & partnershipsAn affiliate story should begin with a useful Tap Tap Go moment
A product recommendation becomes stronger when the audience can picture the task it solves, rather than seeing a card held beside a commission claim.
Growth & partnershipsTest whether a sales incentive rewards the right behaviour
A commission scheme shapes what sellers prioritise. Examine the customer outcomes it encourages before judging it only by sales volume.