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Connected businessA connected identity works when the pieces agree
The strongest profile is a coherent relationship between person, work, resources and contact rather than a collection of features.
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Connected business
From the first introduction to the next conversation. Make your professional identity easier to understand and act on.
400 guides
Connected business
Connected businessWhen your professional name changes, preserve recognition
A name update should make the current identity clear without leaving established contacts unsure whom they found.
Connected businessUse a pronunciation guide when your name needs one
A short personal cue can make introductions more comfortable without turning the profile into a language lesson.
Connected businessSeparate customer logos from partnership claims
A familiar logo can suggest a relationship that is broader than the one you actually have.
Connected businessA profile can explain two company affiliations without suggesting two full-time roles
The relationship labels matter more than the number of logos.
Connected businessExplain a career transition through the work that connects it
A profile can show continuity between chapters without pretending that the new role has a longer history than it does.
Connected businessA team member’s profile should explain a temporary assignment clearly
Temporary responsibility can be useful context when it is not mistaken for a permanent organisational change.
Connected businessMake a warm introduction useful to both people
A good introduction explains why the connection may matter and allows each person to decide whether to engage.
Connected businessA profile can introduce a team effort through one accountable person
The public contact and the people delivering the work may not be the same.
Connected businessWhen a visitor knows your work but not your name, the profile must connect them
Recognition can begin with a project, event or company rather than the individual.
Connected businessA profile can explain independent work without looking like an employer page
The visitor should understand whether they are engaging a person’s own practice or an organisation represented through employment.
Connected businessAsk for an introduction people can confidently forward
Make it easy for a contact to understand the request and decide whether they are comfortable helping.