Describe the relationship precisely

Before displaying another organisation’s logo, establish permission and decide what statement it supports. A past project, current customer, technology integration and formal partnership are different relationships. Avoid placing all of them beneath a vague heading that invites readers to infer endorsement. Clear labels help buyers assess the relevance of the relationship without guessing what the logo means.

Maintain the evidence

Record approval, the intended placement and any agreed conditions. Review the display if the relationship changes or the project is no longer representative. If permission is unavailable, use an appropriately approved description rather than assuming that public familiarity allows logo use. The same principle applies to presentation decks and employee profiles. A visual shortcut should not create a factual shortcut.

Imagine this

Hypothetical example

A hypothetical studio has delivered one campaign for a well-known organisation. With permission, it labels the project in its portfolio as past client work. It does not place the logo under “Strategic partners,” which would imply a different and potentially ongoing relationship.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.