Start with the customer’s task

Ask what the prospect wants to accomplish and what currently gets in the way. Choose a demonstration sequence that addresses that task. For a Tap Tap Go conversation, this might mean showing how a professional shares relevant information and defines a follow-up path, without claiming unavailable capabilities.

Show the complete journey

Demonstrate the beginning, the customer action and the resulting next step. Include any setup or eligibility dependency that matters to the decision. A polished screen tour can look impressive while leaving the prospect unsure how the workflow fits their real day.

End with a decision question

Ask what would need to be true for the workflow to be useful. Record the response and agree a relevant next step. Measure demonstration quality by customer understanding and progress, not by how many features the presenter managed to cover. Give the prospect a concise summary of the workflow they saw. It should reflect the demonstrated scope and the questions still open, so an internal champion can explain the discussion accurately to colleagues who did not attend the demonstration.

Imagine this

Illustrative operating example

A hypothetical consultant wants prospects to find a portfolio and booking route. A three-minute demonstration of that path may answer the buying question more directly than a 20-minute tour of unrelated menus. Test the difference with comparable prospects.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.