TAP TAP GO
Define the status of each number
Label historical observations, current estimates, management targets and illustrative scenarios. Include the period and unit for every important figure. Keep the source of historical data available for review. Avoid giving a target the visual treatment of a completed result simply because it appears beside one. The distinction should survive a screenshot or a single page being forwarded without the rest of the presentation.
Explain the path between them
Where a target is shown, identify the activities and assumptions behind it. Do not imply that past growth automatically continues at the same rate. Keep uncertain inputs visible and update them as new information arrives. A reader should be able to discuss what must happen next without first untangling the status of the numbers. Review charts, captions and spoken sales language together so the same distinction is maintained across channels.
Put the guide to work
Check the same metric in the email introduction and spoken pitch. A carefully labelled slide can be undermined if the surrounding message describes a target as accomplished. Consistency matters most when one sentence or screenshot is likely to travel farther than the complete presentation.
Hypothetical example
A deck places a future territory-sales goal beside a historical user count. The revised page separates the two, labels the target period and lists the rollout assumptions. Reviewers can now ask about execution capacity without mistaking the goal for an achieved sales result.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
