How the feature helps

Tap Tap Go’s experience model includes loyalty programmes; the organiser’s current rules determine the qualifying actions and benefits. Explain the purpose of the information collected and keep communication choices appropriate to the programme. Do not treat a tap or a recorded activity as blanket permission for unrelated outreach. Confirm the actual contact process and use the member’s expressed preferences rather than imagined intent based on engagement.

The useful outcome

Members should understand why they are contacted and have a clear route to discuss their communication preferences. The organiser can maintain a useful programme relationship without turning the loyalty record into an unrestricted marketing list or assuming partners share the same contact rights.

Imagine this

A hypothetical scene

A member uses a programme benefit at an event. The organiser sends the relevant service communication through the appropriate relationship but does not automatically share the member’s details with every sponsor for separate sales campaigns.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal — publisher and product context ↗

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.