TAP TAP GO
Growth & partnershipsA programme should explain what its support team can decide
Members should know whether a contact can clarify a rule, correct a record or make a separate commercial decision.
The reading room
Growth & partnerships
Practical frameworks for pilots, distribution, commercial models and productive partnerships.
400 guides
Growth & partnerships
Growth & partnershipsA programme summary should make the next action obvious
A long set of conditions becomes more useful when the participant can still identify what to do now and where to ask a specific question.
Growth & partnershipsA well-run programme leaves a member with a useful product habit
The lasting value of participation can be a clearer profile, better introductions or a more reliable team workflow after the campaign ends.
Growth & partnershipsKnow when more content is the wrong growth investment
Publishing volume should follow the value of the reader problems being solved and the evidence that the publication is useful.