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Connected businessAn employee profile can show a secondment without obscuring the home organisation
Temporary placement involves relationships that should be described rather than inferred from logos.
The reading room
Connected business
From the first introduction to the next conversation. Make your professional identity easier to understand and act on.
400 guides
Connected business
Connected businessA shared resource update should reach the people who explain it
Changing the file is only one part of keeping a team’s story current.
Connected businessA corporate profile can make cross-functional collaboration visible to a customer
The customer benefits from understanding how the relevant people work together.
Connected businessSchedule across time zones without avoidable confusion
A meeting invitation should make the intended moment clear to everyone, regardless of where they are working.
Connected businessA team card allocation should reflect the use case, not seniority alone
The useful question is who needs a reliable professional sharing journey in their work.
Connected businessA profile can introduce an external representative without making them appear employed
The relationship should be transparent to the person deciding whether to engage.
Connected businessA corporate identity system can support a merger transition without erasing useful history
The public story needs to explain the present relationship while helping existing contacts recognise it.
Connected businessUse headings to make a long profile easier to navigate
Clear section headings help visitors find the information relevant to their decision without reading every paragraph.
Connected businessA team profile can support an internal introduction as well as an external one
Colleagues also need to understand who can help with a particular question.
Connected businessCorporate profile standards should allow for different kinds of expertise
Consistency of structure does not require every role to tell the same story.
Connected businessA profile can show a working group’s expertise without creating a fictional company
Project collaboration should be represented as collaboration.
Connected businessWrite link labels that tell people where they are going
A meaningful label reduces the guesswork involved in choosing a next step.