Assets & enterprise

Assets & enterprise

A membership card and a wallet balance should not share one vague label

A connected ecosystem can contain identity, membership and financial features, but customers need to understand which relationship each element represents.

Assets & enterprise

Keep virtual Visa access separate from an event or club card

The physical identity or membership item should not be presented as though it automatically functions as a payment-network card.

Assets & enterprise

Let one connected identity support several experiences without merging their rules

A person may use Tap Tap Go across professional introductions, events, offers and membership, while each activity still has its own purpose.

Assets & enterprise

Make a business profile useful beyond the first tap

The best profile gives an interested reader a clear understanding of the business and a sensible path to deeper information.