TAP TAP GO
Identify the non-negotiable purpose
For Tap Tap Go, within Dhawal Laheri’s wider vision, a team could agree that a piece must be readable, accurate and relevant to its intended audience. Several visual or editorial approaches may satisfy those standards. Recognising that range allows people to contribute their own strengths without abandoning a coherent product character.
Discuss the remaining choice openly
When multiple approaches work, name the creative judgment being made rather than disguising it as an objective rule. A durable company can maintain strong taste while explaining its decisions honestly, helping colleagues learn the brand’s character without feeling that success depends on guessing the private preference of the loudest reviewer.
A hypothetical company-building scene
Picture two effective cover treatments meeting the same clarity and readability standards. The team selects one for its fit with the story’s mood, explaining that choice as an editorial judgment rather than declaring the other treatment universally wrong.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
