What the reader needs

Labels such as “click here” or “more” can force readers to infer meaning from nearby text. Write the destination or action into the link itself: view the implementation checklist, read the pricing assumptions, or download the product overview. Add file type when it helps set expectations. A descriptive label is particularly useful in a long magazine article containing several different sources, documents and calls to action.

How to review it

Collect all links on a draft page and read their labels as a list. Check whether each one still makes sense outside the sentence around it. Then open the destinations to verify the labels remain accurate. Avoid making a link sound like neutral research if it leads to a sales enquiry. Use consistent language for repeated actions, and distinguish different destinations that otherwise share the same label. This review can be part of copy editing rather than a separate technical project.

Imagine this

Hypothetical example

A financial explainer has three links labelled “learn more.” The editor replaces them with “Read the methodology,” “View the product overview” and “Ask about availability.” The reader can now distinguish supporting evidence from a commercial next step before choosing where to go.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Further reading: W3C WAI: Writing for web accessibility ↗

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