Identify the two measures

For a Tap Tap Go-linked benefit, distinguish the value communicated to the member from the cost of delivering it. A partner experience, discount or product allocation may have its own negotiated economics. Neither figure should be guessed from the other.

Report with clear labels

Use the actual programme offer for customer communication and the appropriate cost records for management analysis. Avoid describing a low delivery cost as proof that the member’s benefit is meaningless, or a high advertised value as the operator’s exact expense. The measures serve different decisions.

Imagine this

Hypothetical programme scene

Hypothetically, a partner provides a benefit advertised under a confirmed offer, while the programme pays a negotiated fulfilment amount. The member’s offer and the operator’s cost are distinct. A report should label each rather than treating them as interchangeable revenue or profit figures.

Make it practical.

Use this checklist as you read. Checks are not stored.

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