Respect the chosen journey

Someone may want Tap Tap Go primarily for profile sharing or showcasing work. Rewards, referrals and community programmes can be explored separately where available. Product education should not imply that a customer has failed to use the card properly because they choose not to participate in optional engagement activity.

Explain the choices clearly

Identify which steps are needed for the purchased product and which are separate programme invitations. Avoid bundling consent or expectations into an enthusiastic welcome message. A premium experience gives people a manageable starting point and lets additional participation follow genuine interest.

Imagine this

Hypothetical programme scene

Hypothetically, a consultant prepares a portfolio and uses the card during selected meetings. They decline a referral challenge because it does not fit their priorities. The product can still serve their intended introduction journey without the programme becoming a measure of their commitment.

Make it practical.

Use this checklist as you read. Checks are not stored.

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