TAP TAP GO
Define inactivity operationally
Look beyond a lack of sales. A partner may be creating useful customer research, implementation work or qualified opportunities. Agree what productive activity means for the specific relationship and review whether the evidence supports continuing the arrangement in its current form.
Diagnose before disengaging
Ask whether the obstacle is unclear positioning, missing enablement, weak incentives or a genuine lack of fit. Some relationships need a small corrective experiment; others have no credible route to customer value. Distinguish an overlooked operating issue from a permanently unsuitable channel.
Close responsibly
If the decision is to end or pause the relationship, use appropriate commercial review and protect existing customers and commitments. Reassign enquiries, support cases and open orders. Document what was learned so future partnership selection improves instead of repeating the same hopeful assumptions. Keep a record of resources already invested in the relationship, but do not let sunk effort decide the next step. The relevant question is whether additional time or money has a credible route to future customer value under the revised plan.
Illustrative operating example
A hypothetical partner has produced no sales in six months but has never received current product training. A time-limited enablement test may be sensible. If the partner also lacks a relevant audience and accountable owner, the case for continuing is much weaker.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
