A useful introduction

A serial entrepreneur may be recognised for an earlier business even when the current venture serves a different need. Tap Tap Go’s profile and portfolio can explain the transition. Lead with the present role and current offer, then use selected past work to show relevant experience. Visitors should not have to reconstruct a career timeline before understanding today’s conversation.

Put it into practice

Keep ownership and involvement accurate across old and new ventures. A completed exit or past advisory role should not look like current operational authority. Where multiple profiles help separate contexts, review the destination before sharing it. The useful outcome is a coherent introduction that acknowledges history while making the current opportunity clear enough for someone to discuss or pass along.

Imagine this

Hypothetical scenario

Imagine a founder formerly known for a software studio introducing a new research practice. The profile explains the new service first and places the earlier studio experience in a clearly dated background section.

Make it practical.

Use this checklist as you read. Checks are not stored.

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