Make the work understandable

A media relations specialist can use Tap Tap Go to provide a professional identity and links to approved background, current public statements and the appropriate contact route. Keep the destination focused on resources a journalist can use to understand the subject. A concise overview is often more helpful than an archive of promotional material with no clear priority.

Keep the relationship clear

Check dates and distinguish background information from a new announcement. Do not place private contact lists, embargoed material or confidential correspondence in a public profile. If a question requires a formal response, explain how to request one without implying immediate access to every spokesperson. The profile supports a recognisable working relationship while editorial judgement and verification remain with the journalist.

Imagine this

Hypothetical scenario

Imagine a specialist meeting a reporter after a public briefing. The shared profile provides current company background and a clear response route, helping the reporter locate context without relying on a forwarded slide alone.

Make it practical.

Use this checklist as you read. Checks are not stored.

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