Make the work understandable

A digital marketing consultant can use Tap Tap Go to present approved examples organised around a clear objective, such as explaining a service or helping interested visitors find a relevant enquiry route. Describe the audience, the decision made and the evidence available. A long list of channels says less about your judgement than one well-explained piece of work.

Keep the relationship clear

Separate activity from outcomes and avoid promising traffic, leads or sales that cannot be guaranteed. Keep customer data and confidential campaign details out of public samples. A short guide can help a prospective client describe the offer, intended audience and current uncertainty. The profile then supports a more useful first conversation about the problem rather than an automatic recommendation to use every available channel.

Imagine this

Hypothetical scenario

Imagine a consultant meeting a business with many disconnected campaign pages. Their profile shows an approved example of clarifying one visitor journey, helping the business define its own objective before discussing channels.

Make it practical.

Use this checklist as you read. Checks are not stored.

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