Start with relevance

Begin by naming the work you perform and the people it is intended for. Follow with a specific capability that explains how you approach that work. Years of experience can provide context, but they should not carry the entire argument. Replace generic adjectives such as visionary or dynamic with information a potential client could use to assess fit. A biography should help the reader decide whether a conversation would be worthwhile.

Select evidence with purpose

Choose two or three experiences relevant to your current offer. Explain your role accurately: leading a project differs from participating in a team, and advising differs from delivering. Finish with a current focus and a practical invitation. Keep a longer biography available for press or formal introductions. The short profile version should stand alone, without requiring someone to download a document or reconstruct your career from company names.

Imagine this

Hypothetical example

Imagine a hypothetical founder who previously ran logistics operations and now advises retailers. The biography connects that operational experience to stock and delivery decisions, then identifies the types of retail teams served. An unrelated award is omitted because it does not help the buyer understand the engagement.

Make it practical.

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