Choose for continuity

Prefer an address connected to a stable professional identity or brand. A campaign slogan may age quickly, and a temporary job title can become misleading. If a preferred name is unavailable, choose a simple distinguishing element rather than a string of unrelated characters. Check how the address sounds when spoken and how it looks in a message. A short address is useful only when it remains clear and recognisable.

Plan the ownership question

Decide whether the address belongs to an individual, a company or a particular campaign. That decision matters when someone changes role or leaves a team. Keep a record of who can update the destination and how access is recovered. Before printing any permanent material, open the link from an unauthenticated browser and verify that it reaches the intended public page. Avoid relying solely on a successful test from your own signed-in account.

Imagine this

Hypothetical example

A hypothetical employee initially chooses an address containing a temporary department name. Before ordering physical cards, the company changes it to a stable employee identifier and records the account owner. Later role changes can be handled through profile content without replacing every printed reference.

Make it practical.

Use this checklist as you read. Checks are not stored.

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