Map the important content

List the assets people rely on: profiles, brochures, service pages, demonstration material and FAQs. For each, name the factual owner and the publishing owner. They may be different people. A designer can maintain the layout without being responsible for verifying product availability. Make the review trigger explicit, such as a service change, new location or updated contact route.

Keep accountability lightweight

Use a simple register rather than a complicated approval structure nobody maintains. Focus first on content that affects customer decisions. Review unowned assets and retire material that no longer serves a purpose. The map should help people find an answer quickly when a claim is questioned. It also reduces the risk that an outdated presentation becomes the accidental source for new content.

Imagine this

Hypothetical example

A hypothetical company discovers that three teams each maintain their own service summary. It appoints one factual owner and records where the approved summary appears. Future changes are communicated to the publishing owners, reducing conflicting descriptions across profiles and documents.

Make it practical.

Use this checklist as you read. Checks are not stored.

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