Make the feature practical

Tap Tap Go’s lead-tracking model can help a team preserve the context that turns an introduction into a relevant conversation. Identify the purpose before sending a sales response. Route the issue to the appropriate support owner and preserve the information already supplied. Keep unnecessary commercial questions out of a request that is really about resolving an existing problem.

The result to look for

The customer should reach useful help without being asked to start again. Lead tracking can support routing, but the record should reflect a support interaction rather than inflate the sales picture with cases that were never new opportunities.

Imagine this

A hypothetical scene

An existing customer submits a profile-correction question through a public enquiry route. The team recognises the support need and coordinates the response instead of sending a package brochure or counting the request as a fresh sales lead.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal — publisher and product context ↗

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.