Audit at the claim level

List time-sensitive statements and record the date of the underlying evidence. Distinguish the publication date from the period a report describes. A newly uploaded file may contain old operating information. Review product availability, team roles, project stage, customer counts and partner references separately. Decide which items require fresh confirmation and which remain useful when clearly described as historical context.

Make changes visible

Update captions and source notes alongside the main text. If a new figure changes the interpretation of a chart, revisit the conclusion rather than simply swapping the number. Keep a change log for material revisions. For public material, consider a visible reviewed-on date with a named editorial owner. Do not use automatic dates that imply a substantive review occurred when nobody checked the content. A reader needs meaningful freshness, not decorative recency.

Put the guide to work

Attach evidence dates to reusable charts and images in the asset library. Designers frequently inherit visual files without their original context. A date stored with the asset helps the next editor decide whether to refresh it, label it historical or select a more relevant alternative.

Imagine this

Hypothetical example

A company updates its deck cover for a new event but retains an old team diagram. An evidence-date audit catches two changed responsibilities and a historical project photo. The corrected version labels the photo accurately and routes enquiries to the current owner.

Make it practical.

Use this checklist as you read. Checks are not stored.

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