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Trace the difference
When two documents disagree, record the exact figures, source files, dates and definitions. Check whether they describe different periods, populations or units before assuming one is wrong. Do not average conflicting values or choose the more attractive result. Assign someone with responsibility for the underlying information to resolve the discrepancy and document the explanation in language a reader can follow.
Repair the distribution chain
Once resolved, update every affected chart, summary and public page. Keep a note of the previous wording and the reason for the correction. If the conflicting figure has already influenced an active discussion, explain the change to the people involved. Add a common definition to future reporting so the mismatch does not recur. A simple reconciliation table can be more persuasive than a polished statement that asks the reader to trust the latest number.
Put the guide to work
After resolving a discrepancy, add the agreed definition to the source reporting process. Correcting the deck alone leaves the cause in place. If two teams continue using different denominators or reporting dates, the same contradiction is likely to reappear in the next proposal.
Hypothetical example
One pack reports registered accounts while another reports active accounts, producing apparently conflicting totals. The team documents both definitions and dates. It then labels each measure clearly and avoids presenting the larger figure as evidence of recurring product use.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
